Italian Art Director · Milan
Ideas made to move.
I turn human observations into campaigns, activations and visual worlds — from the first line on a page to the last frame on screen.
The Screening Banana — Bennet
Purpose · Brand experience · Retail activation
Hungry For Culture — Bennet
Culture · Packaging · Retail activation
Volkswagen — Transparency
Concept · Print · AI craft
Volkswagen — Together
Integrated campaign · Social
Spotify — Face the Music
Spec film · Creative direction · AI craft
Volkswagen — The Perfect Match
Advertising · Event · Brand experience
Ideas noticed by people who notice ideas.
I like the messy middle — when a rough thought starts becoming something real. I’m hands-on, collaborative and happiest moving between concept, craft and production. When I’m not art directing, I’m usually digging for records or running my own label.
Same vibes?
Have a brief, a role
or a good record?
LinkedIn ↗pierobaccaroart@gmail.com ↗Based in Milan, open to international opportunities and selected freelance collaborations.