Hungry for Culture — Piero Baccaro

About — 03

I like the messy middle — turning rough thoughts into campaigns through concept, craft and production. Outside advertising, I dig for records and run MY CUP OF TEA.

BasedMilan, Italy

ExperienceDDB Italia + independent agencies

ClientsVolkswagen, Bennet, Molinari, Pepco, Zurich, Hera

FocusIntegrated, activation, design, film, AI craft

BackgroundIED Roma, Communication Design

AlsoMusic maker behind MY CUP OF TEA

Awards — 02

ADCI Awards2025BronzeThe Screening Banana — Bennet

ADCI Awards20252× ShortlistThe Screening Banana — Bennet

Gerety Awards2025ShortlistThe Screening Banana — Bennet

Clio Awards2024ShortlistHungry For Culture — Bennet

Cannes Lions2023ShortlistHungry For Culture — Bennet

Gerety Awards2023Bronze · 3× ShortlistHungry For Culture — Bennet

Golden Drum2023Bronze · ShortlistHungry For Culture — Bennet

Epica Awards20232× Gold · SilverHungry For Culture — Bennet

UNA2023Grand Prix · GoldHungry For Culture — Bennet

Effie Awards2023ShortlistHungry For Culture — Bennet

Contact

pierobaccaroart@gmail.com ↗

Milan, Italy · Available for selected projects & roles

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