Italian Art Director · Milan
Ideas made to move.
I turn human observations into campaigns, activations and visual worlds — from the first line on a page to the last frame on screen.
Selected work — 01
Hungry For Culture — Bennet
Culture · Packaging · Retail activation
The Screening Banana — Bennet
Purpose · Brand experience · Retail activation
Volkswagen — The Perfect Match
Advertising · Event · Brand experience
Volkswagen — Transparency
Concept · Print · AI craft
Molinari — Extra Holidays
Social activation · AR filter · Holiday campaign
Volkswagen — Together
Concept · Print · AI craft
Awards — 02
Ideas noticed by people who notice ideas.
ADCI Awards2025BronzeThe Screening Banana — Bennet
ADCI Awards20252× ShortlistThe Screening Banana — Bennet
Gerety Awards2025ShortlistThe Screening Banana — Bennet
Clio Awards2024ShortlistHungry For Culture — Bennet
Cannes Lions2023ShortlistHungry For Culture — Bennet
Gerety Awards2023Bronze · 3× ShortlistHungry For Culture — Bennet
Golden Drum2023Bronze · ShortlistHungry For Culture — Bennet
Epica Awards20232× Gold · SilverHungry For Culture — Bennet
UNA2023Grand Prix · GoldHungry For Culture — Bennet
Effie Awards2023ShortlistHungry For Culture — Bennet
About — 03
I like the messy middle — when a rough thought starts becoming something real. I’m hands-on, collaborative and happiest moving between concept, craft and production. When I’m not art directing, I’m usually digging for records or running my own label.
BasedMilan, Italy
ExperienceDDB Italia + independent agencies
ClientsVolkswagen, Bennet, Molinari, Pepco, Zurich, Hera
FocusIntegrated, activation, design, film, AI craft
BackgroundIED Roma, Communication Design
AlsoMusic maker behind MY CUP OF TEA